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Episode 248: The Sharks all Said Don’t Go into Retail, but They Did It Anyway and Exploded Their Brand with Business Leaders Brian and Michael Speciale
In this episode, Larry speaks with business leaders Brian and Michael Speciale about their desire to turn The Comfy into a lifestyle brand, and the importance of entering retail to achieve this. They also describe the viral video that helped break them into the international market, now selling their product in over 100 countries!
• How time demands escalate quickly.
• The divide and conquer game plan.
• Flew everywhere to be there in person.
• It all comes down to the numbers if you're going to continue to stay in retail outlets.
• The “Ha-Ha” moment to the “Ah-Ha” moment.
• Trying to be perfect is your enemy.
TIME-STAMPED SHOW NOTES: [3:27] Entering Retail Paid Off. [9:20] Rapid Escalation. [15:15] Breaking into the International Market.
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By Larry Weidel
5
189189 ratings
In this episode, Larry speaks with business leaders Brian and Michael Speciale about their desire to turn The Comfy into a lifestyle brand, and the importance of entering retail to achieve this. They also describe the viral video that helped break them into the international market, now selling their product in over 100 countries!
• How time demands escalate quickly.
• The divide and conquer game plan.
• Flew everywhere to be there in person.
• It all comes down to the numbers if you're going to continue to stay in retail outlets.
• The “Ha-Ha” moment to the “Ah-Ha” moment.
• Trying to be perfect is your enemy.
TIME-STAMPED SHOW NOTES: [3:27] Entering Retail Paid Off. [9:20] Rapid Escalation. [15:15] Breaking into the International Market.
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