May 22, 2024

Episode 249: Reimaging Brand Position and Strength: The Compelling Case of Circuit City with Ronny Shmoel, CEO or Circuit City; New York, NY, USA

25 minutes

Ronny Shmoel, CEO of Circuit City, has a background forged in successfully exiting multiple companies over the past two decades. His perspective on the transformation of Circuit City is rooted in the brand's core values of service and innovation, acknowledging the power of adapting these values to fit the modern market. His goal is to ensure that their brand is the leader in customer service and that ‘Powered by Circuit City’ becomes a place of comfort and trust for the consumer.

By expanding thoughtful partnerships while still doing what they do best, Ronny plans to bring Circuit City into the future while staying true to its roots. Here are the highlights of our talk:

- Circuit City aims to redefine the consumer electronics market through service and innovation, prioritizing customer service and a consultative approach to stand out from competitors.

- The company plans to expand into a third-party marketplace, allowing quality sellers to offer their products under the Circuit City brand, creating a unique niche in the US consumer electronics market.

- Circuit City's e-commerce strategy focuses on personalized customer service, curated shopping experiences, live chat support, and personalized assistance in the product selection process.

- The company differentiates itself from retail giants by offering a personalized, consultative approach to shopping, leveraging technology and human interaction to enhance the overall shopping experience.

Ronny Shmoel is a seasoned serial entrepreneur with a highly successful proven track record of generating exceptional returns by building multiple businesses from the ground up, scaling them rapidly, and positioning them for successful exits. Ronny is an accomplished eCommerce and technology executive with 22 years of experience in the industry. His vast background in brand strategy, marketing, and intellectual property enables him to create and manage successful brand IP portfolios. Throughout his career he has consistently demonstrated a strong and consistent ability to drive growth and profitability for eCommerce businesses through effective strategy development, innovative marketing, and streamlined operations. Ronny has transformed struggling brands into successful ventures, with his last venture becoming one of the "Top 500 Internet Companies in the United States" for several consecutive years.

He is widely respected in the business world and has been recognized numerous times for his groundbreaking accomplishments in the eCommerce and consumer electronics industries.

Connect with Ronny:

Website - https://circuitcity.com/

LinkedIn - https://www.linkedin.com/in/ronnyshmoel/

Connect with Allison:

Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

Website: https://www.disruptiveceonation.com/

Twitter: @DisruptiveCEO

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By Allison Summers

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