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Episode 25-01 The Science of Psychological Targeting
On this week’s Tech Nation, Moira speaks with Columbia business professor Dr. Sandra Matz about psychological targeting and her book, “Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior”. Then, futurist Alex Pang explains what really works and what does not when it comes to productivity.
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By Dr Moira Gunn
4.4
6060 ratings
On this week’s Tech Nation, Moira speaks with Columbia business professor Dr. Sandra Matz about psychological targeting and her book, “Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior”. Then, futurist Alex Pang explains what really works and what does not when it comes to productivity.
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