Episode 25 – Chris Williams

Director of the SMART Modified Tour | Motorsports Business Leader

In Episode 25, Brad sits down with Chris Williams, Director of the SMART Modified Tour, the most successful Modified touring series in the South and one of the fastest-growing forces in short track racing. With a deep background in motorsports business, Chris has played a major role in bringing the SMART Tour back to life and helping shape the future of Modified racing.

Before leading the SMART Tour, Chris built an impressive career in motorsports merchandising and fan engagement, serving as Vice President of Trackside Sales at Fanatics, as well as leadership roles with Motorsports Authentics and Action Performance. His experience at the highest levels of the sport has given him a unique perspective on what it takes to build successful brands, connect with fans, and grow racing in a sustainable way.

Brad and Chris dive into how the SMART Tour was revived, the business strategy behind its growth, the current state of Modified racing, and where the sport is heading next. If you care about the future of short track racing, this is a conversation you don’t want to miss.

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