Disruptive CEO Nation

Episode 250: Crisis Preparedness for Business with ‘Disaster’ Patrick Hardy, Founder Reverse Disaster; Sacramento, CA, USA


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250 Crisis Preparedness for Business with ‘Disaster’ Patrick Hardy, Founder Reverse Disaster; Sacramento, CA, USA


Patrick Hardy is a renowned expert in the field of emergency response challenges, boasting an impressive background which includes founding reversedisaster.com and accumulating hands-on experience from real-life emergency scenarios. This is why he is known in the industry as ‘Disaster Patrick’.


Patrick has developed a perspective on emergency response that emphasizes proactive preparation and planning. His clients have covered everything from standard offices to alligator farms. Believing strongly in turning a disaster into an opportunity for growth and resilience, he promotes a culture of preparedness in both personal and professional settings. His unique approach to emergency readiness along with his wide ranging experiences have enriched his insights, making him a valuable source of guidance and expertise in the realm of emergency response.


Patrick shares insights from his book Design any Disaster and touches on:

- His journey from a single letter launching his career in emergency response, to founding his company, to stepping out as Disaster Patrick taking the culture of preparedness to the masses.

- He explains the chronology of an incident and what you need to know about command, communicate, and carry out.

- He uses the example of the chaotic aftermath of the false missile alert in Hawaii highlighted to demonstrate the cracks in a top down approach to disaster preparedness and the importance of empowering individuals at all levels to understand the proper emergency response plans.

- He shares how he is now taking on ‘disaster challenges’ where he is receiving challenges to go into scenarios with little knowledge and design and carry out an emergency response plan. Such as evacuating 300 cats from a cat sanctuary in a timed situation.

- He explains how launching emergency response scenarios is something every business leader should do to educate teams and eliminating dependencies on there must be ‘a boss around to tell us what to do’ thinking. This is crucial for business resilience and disaster prevention.


Patrick is a graduate of FEMA’s Advanced Academy and has also gone on to gain numerous certifications including FEMA’s Master of Exercise, Certified Emergency Manager, Certified Risk Manager, and Master Business Continuity Professional. Drawing from his wealth of experience in disaster preparedness and response, Patrick equips audiences with practical strategies to break the Crisis Creation Chain and teaches them to eliminate disasters by turning disruptions into opportunities. His first book: Design Any Disaster: The Revolutionary Blueprint to Master Your Next Crisis or Emergency was released in late Spring of 2023.


Connect with Patrick:


Website: https://disasterpatrick.com/ and https://reversedisaster.com

LinkedIn: https://www.linkedin.com/in/disasterpatrick/


Connect with Allison:

Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

Website: https://www.disruptiveceonation.com/

Twitter: @DisruptiveCEO


#digitalmarketing #branding #CEO #startup #startupstory #founder #business #businesspodcast #podcast #disasterpr #crisismanagement #publicrelations

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