Female emPOWERED: Winning in Business & Life

Episode 254: Planning For EOY In Your Pilates Studio Biz


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Welcome back to another episode of the Female EmPOWERED Podcast! I’m your host, Christa Gurka, and today we’re talking all about planning for Q4 and reviewing your business’s success in 2024 to set yourself up for an incredible 2025.

In this episode, I’ll walk you through a step-by-step process to evaluate your business performance, identify areas for improvement, and develop a strategic plan for the upcoming year. Whether you’re looking to refine your services, optimize your financials, or fine-tune your marketing, this episode will give you the tools to get started.

Key topics we’ll discuss:

  • Setting up team meetings to gather insights on what worked, what didn’t, and areas for improvement
  • Analyzing your financial performance by reviewing revenue streams, profit margins, and top/underperforming services
  • Evaluating client metrics, retention rates, and class attendance to understand your studio’s utilization
  • Assessing your service offerings to identify what needs revamping or phasing out
  • Reviewing marketing and sales strategies, including cost per acquisition and customer lifetime value
  • Designing strategies for 2025 based on the lessons learned from your 2024 review

Some actionable takeaways include:

  • Pull reports on your revenue streams, expenses, and profit margins to get a clear view of your financial performance in 2024.
  • Administer client feedback surveys and review the responses to gauge satisfaction and areas for improvement.
  • Evaluate underperforming classes or services and determine whether they need adjustments or should be discontinued.

Don’t miss out on my Women in Wellness Business Summit happening this November. It’s the perfect place to develop your 2025 strategic plan with the support of a like-minded community. 

Thank you for tuning in to another episode of the Female EmPOWERED Podcast! Make sure to subscribe, leave a review, and share this episode with fellow business owners. Until next time, keep empowering yourself and your business for success in 2025!

Interested in attending the Women in Wellness Summit? Visit ChristaGurka.com/CEOSummit


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Female emPOWERED: Winning in Business & LifeBy Christa Gurka, MSPT, NCPT- Health and Fitness Business Strategist

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