Could Your Business Benefit From Crowdfunding Beyond Kickstarter?

In this episode of "Grow Your Business & Grow Your Wealth," Gary Heldt interviews Paul Jossey, principal attorney at Jossey, PLLC, who specializes in investment crowdfunding. Unlike traditional crowdfunding platforms like Kickstarter or GoFundMe, Paul focuses on securities crowdfunding (Regulation CF), which allows businesses to raise capital by offering investors actual securities - whether equity, debt, or revenue share opportunities. This revolutionary funding avenue, which went live in 2016, enables businesses to turn their customers into investors and create a movement around their brand.

Key Takeaways

→ Securities crowdfunding differs from platforms like Kickstarter in that it offers investors actual securities (equity, debt, or revenue shares) regulated by the SEC, creating investor-customers who are financially invested in your success.

→ The crowdfunding campaign approach turns your company into a "movement" with loyal customers who become investors and ambassadors for your brand, compelling for B2C businesses.

→ Anyone can invest in crowdfunding opportunities (not just accredited investors), with statutory limits based on income protecting smaller investors while allowing broader participation.

→ A successful crowdfunding raise requires the business owner to be the primary salesperson, actively engaging their existing network first before expanding outward - the campaign won't succeed by simply posting online.

→ The timeline from preparation to launch typically takes 30-45 days (working with financial and legal professionals), with campaigns ideally running for no more than 3 months to maintain momentum.

Notable Quotes

"You turn your company into a movement. You get people that are not just a loan officer, but a bunch of people who want to see you do well." - Paul Jossey

"This is a campaign. It is not easy, and you can't just throw something on the internet and people will come. I don't care if you are the next Steve Jobs, it does not matter." - Paul Jossey

How to Reach Paul Jossey

Website: The Crowdfunding Lawyers

LinkedIn: Paul Jossey | LinkedIn

Free Consultation: Schedule a free 30-minute consultation through his website

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