Grow Your Business and Grow Your Wealth

Episode 276: How Historical Thinking Transforms Business Strategy


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What if the same strategic thinking that shapes world history could transform how you handle your business disputes and protect your company's reputation?


Jonathan Sherman, Partner and Vice Chair of Strategic Litigation at Sterlington Law, shares his journey from studying Cold War diplomatic history to becoming a nationally recognized commercial litigator. With over 30 years of experience, including work on the O.J. Simpson case and high-profile disputes involving Sony and Herbalife, Jonathan reveals how historical analysis has shaped his strategic approach to law and business.


Key Takeaways

➤ Historical perspective enhances legal strategy. Major decisions are often practical rather than ideological, providing valuable insight for business litigation.

➤ Lawyers must function as strategic advisors. The best representation involves understanding your client's business context and helping navigate uncertainty.

➤ High-profile cases build valuable skills. Experience with media attention and public pressure develops crucial abilities for high-stakes business disputes.

➤ Listening trumps talking. Sherman's biggest career advice is to "shut up more" - intentional listening creates better outcomes than trying to impress with knowledge.
➤ Legal profession is evolving rapidly. Modern law firms are adapting to remote work and building practices around individual expertise rather than just institutional brands.


Notable Quotes
"What made me want to become a lawyer was I wanted to find out how the world gets to be about big, sweeping ideas, when what happens on Wall Street every day are the same kinds of supply and demand and resource allocation questions that happen on Main Street every day."


"The only interesting thing is what I do and what businessmen do is my job is to kind of look behind you... I can't use what I learn about you, which is privileged and protected... My job is to steer you in a direction where at least you understand the costs that your anger or your obsession may take you."


Connect with Jonathan Sherman
Learn more about Jonathan Sherman and his strategic litigation expertise at www.sterlingtonlaw.com

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Grow Your Business and Grow Your WealthBy Gary Heldt

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