What does it really take to scale your business?

Host Gary Heldt sits down with Cliff Goins IV, co-founder of Scaleup—a startup launched within Amazon to help diverse-owned businesses grow into large enterprises.

With deep experience in fintech, asset management, and private equity, Cliff brings an unfiltered, strategy-first perspective to business growth.
In this episode, Gary and Cliff unpack what holds businesses back from scaling—and it’s not just about capital. From delegation and systems to social capital and financial metrics, this is a masterclass in how to level up with purpose.
Key Takeaways:
➤ The leap from small to scalable often starts with learning how to delegate and trust others—even when they do things differently than you would.
➤ Many business owners get stuck doing tasks they can do, instead of focusing on what only they can do. Letting go is hard—but it’s the unlock to growth.
➤ Access to capital isn’t the only barrier. Knowing what kind of capital you need—and when—is just as important.
➤ Social capital can be more powerful than financial capital. The right introductions, advocates, and networks can change everything.
➤ Business owners don’t need to be CPAs to master their numbers. But they do need to understand their gross margin, cash flow, and forward-looking metrics.
Favorite Quotes:
“It’s not exactly how you’d do it—but it’s done. And you didn’t have to do it.”

“Scale is not just about size. It’s about structure, strategy, and sustainability.”
Resources:
🌐 CliffGoinsIV.com
📱 Connect on LinkedIn, Instagram, and Facebook: @CliffGoinsIV

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