If ever an industry needs a bit of disruption, it’s the home equity loan or refinancing space. Well, we had the opportunity to sit down with Michael Gifford and hear how Splitero is revolutionizing how homeowners can access their home equity and feel more empowered when doing so.

This interview weaves insights into Michael’s founder’s journey and the mission behind Splitero to deliver a greater power of choice to homeowners in their time of need. (Audience note: please investigate options before selecting any financial service).

Key Highlights:

• When the Co-founder Equation is Good: Michael shares insights into the positive relationship with his co-founder, which has been fundamental to their success in building operations in 13 states with plans for nationwide expansion.

• Building the Right Team: Michael explains Splitero's thorough interview process and the importance of cultural fit. Multiple leaders interview candidates to ensure diverse perspectives and a strong cultural match.

• Go-to-Market Strategies: Why they are successfully growing business via direct-to-consumer marketing and partnerships with licensed mortgage brokers.

• Founder Lessons: Michael shared valuable tips and advice to fellow entrepreneurs such as staying focused and avoiding distractions that can derail progress.

• Recommended Reading: Michael recommends the book "The Anxious Generation," which explores the impact of social media and technology on society.

About the Guest:

Michael Gifford is the CEO and co-founder of Splitero and a career real estate expert who witnessed firsthand the lack of resources available to homeowners when they most need to access the value trapped in their home equity. Throughout his career in residential real estate, Michael has acquired and dispositioned over 1,000 homes throughout the West Coast and originated more than $242M of residential fix and flip loans (BPLs) for investors. Michael was fortunate to be part of the initial and founding teams at Kiavi (LendingHome) and Sundae. Michael is a member of YPO San Diego and an advocate for the entrepreneur community.

Connect with Michael:

Website: www.splitero.com

LinkedIn: www.linkedin.com/in/michaeldgifford

Connect with Allison:

Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

Website: https://www.disruptiveceonation.com/

Twitter: @DisruptiveCEO

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