James is joined by Max Parmentier, founder and CEO of Agetech startup, Birdie. Max has previously scooped $15M from investors including Bill Gates to work on start-up Wambo, an Amazon-esque marketplace that pools medicine procurement so developing countries can get cheaper drugs. He’s pitched at the White House, and worked at the UN; he’s done five years at McKinsey and even helped the government of the Democratic Republic of the Congo to plan against deforestation — all before he was 30. Birdie recently raised a $7M Series A and digitalises notes taken by care workers during visits which can be more easily shared between professional carers, other health practitioners and family members, helping to coordinate care and keep an older generation out of care homes or hospital beds. But the vision goes much wider and on the podcast, Max talks about tackling the stigma of ageing and normalising support in peoples' homes and James and Max chat about social purpose and meaning in healthtech, how Birdie plans to capture the agetech sector and how to build a truly socially conscious company.