Are you running your money like a great business—or is your business running you?

This week, host Gary Heldt welcomes Greg Luken, founder of Luken Wealth Management and author of Unleash Your Financial Superpowers: How the First-Generation Wealthy Do It (and You Can Too). With nearly four decades in the industry, Greg shares how his unconventional path—from biology student and musician to math-based wealth advisor—shaped his fresh approach to financial management.

Greg reveals the three financial superpowers every entrepreneur and wealth builder needs: purpose, planning, and disciplined execution. He also introduces the two villains sabotaging financial success—FinPorn (financial pornography) and the Lever Denier. 

This conversation is packed with stories, mindset shifts, and actionable wisdom for first-generation wealth creators navigating the balance between business, family, and life.

Key Takeaways:
→ Purpose is your North Star—without clarity, wealth drifts.
→ A concrete, step-by-step plan saves mental energy and drives results.
→ Discipline to execute turns theory into lasting wealth.
→ Beware of “FinPorn”—financial noise that seduces with false certainty.
→ First-generation wealth requires mindset shifts: serve your business, don’t become its servant.

Quote from Greg Luken:
"It’s not about intelligence. It’s not about having all the information. It’s about those simple disciplines—just being faithful and consistent with them."

Learn More & Connect:
🌐 Visit Greg’s website: www.luken.pro
📖 Get the book: Unleash Your Financial Superpowers (available wherever books are sold)

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