Female emPOWERED: Winning in Business & Life

Episode 286: The Case for Memberships in Your Fit Biz


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Welcome back to another episode of the Female Empowered podcast! In this week’s solo episode, I’m diving into one of my favorite topics: membership models and how they can be a game-changer for fitness, wellness, and healthcare business owners.

Whether you run a Pilates studio, a physical therapy clinic, or any other service-based business, a well-designed membership model can provide more predictable revenue, improve client retention, and even increase the value of your business when it comes time to sell.

I share real-world examples from my own experience and those of my clients, breaking down how a recurring revenue model can reduce the pressure of constantly acquiring new clients and help you build a more sustainable, profitable business.

What You’ll Learn in This Episode:

  • Why membership models work so well for fitness and wellness businesses
  • How recurring revenue supports stability and growth
  • What to consider when structuring your membership model
  • Tips for reducing churn and increasing perceived value
  • How a membership can help lower your client acquisition costs

Ready to explore how a membership model could work for your business? Join my FitBiz Foundations Monthly Community where we dive into strategies like this and help you implement them with clarity and support.

  • Learn more or sign up at www.christagurka.com/fitbiz-foundations
  •  Connect with me on Instagram @christagurka

If you loved this episode, please take a minute to leave a review or share it with a fellow business owner who could benefit.

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Female emPOWERED: Winning in Business & LifeBy Christa Gurka, MSPT, NCPT- Health and Fitness Business Strategist

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