Discover how one real estate leader turned personal frustration into a thriving team that thrives on visibility, relationships, and intentional growth.

In this episode of WNY Entrepreneurs Unleashed, Seth Greene speaks with Enas Latif, founder of the Enas Latif Sales Team, who shares her inspiring journey from being a first-time homebuyer struggling with the process to leading a successful multi-market real estate business. She discusses lessons learned from market fluctuations, building a team, and balancing business with personal well-being. Enas also reveals how joining EO Western New York sped up her growth and expanded her leadership, helping her overcome challenges and boost her team’s success.

Key Takeaways:

→ The importance of visibility in standing out as a real estate team.

→ The value of slow hiring and quick letting go for team health.

→ How to set healthy boundaries while staying accessible to clients.

→ Creating daily habits maintains personal well-being amid business demands.

→ The lasting impact of genuine relationships with clients and team members.

With over 20 years of experience, Enas Latif is a leading realtor in the Buffalo-Niagara area and the founder of the Enas Latif Sales Team. Known for her client-first approach, she makes buying and selling easier while bringing expert negotiation skills as a certified real estate negotiator.

Under her leadership, the team consistently ranks among the highest-performing in the company at HUNT Real Estate and across Buffalo-Niagara, earning recognition from the local Association of Realtors. Enas holds a GRI designation and certifications as a Certified Buyer Representative (CBR), Seniors Real Estate Specialist® (SRES®), and Certified Relocation Specialist. She is also a skilled marketing strategist. Whether buying or selling, Enas combines market expertise, negotiation skills, and a personal touch to help clients reach their real estate goals.

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