In 2012, the Veterans’ Administration (VA) released a Suicide Data Report that found an average of 22 veterans die by suicide everyday. The 22KILL initiative started in 2013, at first just as a social media movement to raise awareness, and later became an official 501(c)3 nonprofit organization in July of 2015. In 2016, as our push-up initiative (later known as the #22pushupchallenge) swept social media, 22KILL began its transformation from awareness to suicide prevention. By the end of that year, the viral campaign, and the fundraising that accompanied it, allowed us to donate over half a million dollars to sponsor other veteran service organizations. In 2017, 22KILL began to acquire and develop traditional and non-traditional mental wellness programs, and now offers a myriad of services through Stay The Course, Tribal Council, Forge, Wind Therapy, WATCH, and White Star Families. Find more information here: https://www.22kill.com/about/#/mission-and-history. Support the cause here: https://22kill.myshopify.com/