How to Use Google + Meta Ads to Grow Your Local Studio with Paid Ads Expert Ashley Brock

Welcome back to another episode of Female emPOWERED — and Happy New Year, friends! We’re kicking off 2026 with an episode that every Pilates, PT, yoga, or boutique wellness studio owner needs to hear.

Today, I’m joined by the brilliant Ashley Brock, founder of the Paid Ads Academy, bestselling author of How to Win with Paid Ads, and a strategist who has managed over $200 million in ad spend. She built a nearly 8-figure company in under three years, has had million-dollar days, and leads an incredible team supporting entrepreneurs in becoming findable, profitable, and known for more.

I’m also a client inside her mastermind — and I can confidently say it’s one of the few programs that truly delivers on what it promises.

If you’ve ever wondered which ads to run, where to spend your marketing dollars, or why your Google or Meta ads aren’t working, this episode breaks it all down.

What We Cover in This Episode

✔ Why Google Ads should be the FIRST step for local brick-and-mortar studios

Ashley shares why Google captures “problem aware” and “solution aware” clients — the people already searching for Pilates near me, yoga studio nearby, physical therapist Miami, etc.
These are high-intent leads ready to buy today.

✔ The two-part strategy all local service businesses need

Ashley explains why you must pair:

• Prospecting with Google → be findable
• Retargeting with Meta (Facebook + Instagram) → stay top of mind

This combo creates the “everywhere effect” that keeps you in front of potential clients until they convert.

✔ The most common Google Ads mistakes business owners (and agencies!) make

Including:

• Using broad match keywords that send your ads to the wrong people
• Targeting entire states or countries by accident
• Optimizing for low-intent conversions (like contact page views)
• Not understanding the difference between manual bidding and smart bidding
• Focusing on the wrong metrics

Ashley simplifies this so you know exactly what matters.

✔ The ONLY 3 Google metrics Ashley cares about

If you’re running ads for a local studio, these are your north stars:

1. Leads
2. Cost per lead
3. Click-through rate (CTR) — ideally 5–10% or more

She opens up about:

• Leaving her job in 2022
• Investing in high-level coaching (including a $50K program while pregnant!)
• Her first six-figure day
• Scaling from a team of 2 → a thriving team of 12+
• How investing in herself and her team multiplied her results

Her story is a powerful reminder that skills stack, courage compounds, and clarity accelerates growth.

Both Ashley and I share candid insights about:

• Setting boundaries as a female founder
• Managing rapid team growth
• Avoiding people-pleasing in business
• Saying “no” more often to protect your energy and impact

Join Ashley’s Win With Paid Ads Challenge

This is exactly how I found Ashley — and let me tell you, I had zero intention of joining her mastermind at first.
But her 5-day challenge blew me away. I learned something new every day and instantly knew I wanted to work with her.

Ig Handle: https://www.instagram.com/ads.with.ashley/

Join the Win with Paid Ads Challenge: https://www.paidadscoaching.com/a/2148041125/Nq5sPzDb