At age 29, Carlos Rojas (@colorbycarlos) shifted gears into hairdressing. His years in the food service industry served him well—as did his touch of theatrical flair. Now Carlos is one of the industry’s most relatable voices. Carlos discusses how inspiration in the moment helps him craft his Instagram and TikTok posts, which blend education with comedy and resonate deeply with hairdressers and clients alike. He also talks about @schwarzkopfusa’s versatile IGORA COLOR10 range and explores how his content showcases its many uses, beyond just quick root touch-ups.