Pendleton Whisky Brand Heritage Director Tia Bledsoe joins us to share her wealth of experience in the tourism and hospitality industry. With a career spanning over two decades, Tia offers a unique perspective on how Pendleton has successfully stayed true to its Western roots while navigating the challenges of an ever-changing industry. Listen in as Tia recounts the brand's evolution from its origins to becoming a staple in the whisky market, thanks to its deep-rooted connections with rodeo and Western culture.

We explore the vibrant intersection of spirits and Western sports, revealing the passion and community that fuel professional growth in these fields. The discussion also delves into how Pendleton Whisky has formed meaningful partnerships with organizations like the Western Sports Foundation, emphasizing the brand's dedication to supporting both the athletes and the traditions that define Western sports.

As we navigate through the thrilling world of rodeo, we shine a light on the Pendleton Roundup's significant impact on the brand's identity. This episode encapsulates the spirit of community and authenticity that characterize Western sports, celebrating the shared values and dedication that keep these traditions alive. Join us for an inspiring conversation filled with stories of heritage, innovation, and community impact.