The Poodle to Pitbull Pet Business Podcast

Episode 344: The Seven Deadly Pet Business Website Mistakes


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Is your pet business website a waste of digital space, that FAILS to bring in new clients? Every few years do you spend thousands on a brand new shiny website, but your results NEVER improve?  Is your website failing to attract and convert ideal clients, and are you clueless about what a  'good' website should look like?  You aren't alone... Most pet business websites are an overwhelming 'hot-mess' that confuses and overwhelms a website visitor.  They have too many buttons, too many options, and not enough structure and focus, which means most of the dog owners (and potential clients) who visits your website, end up leaving, and many will end up in the arms of your competition.  To help you get a better understanding of what a great website looks like, this week I'm sharing the 7 deadly website mistakes that are stopping you from spreading the word about your amazing service.  Tune in to discover; 

  • Navigating No Man's Land: Learn how a cluttered website with no focus, dilutes your message and confuses visitors.
  • Pain Points Unaddressed: Uncover the power of speaking directly to your client's struggles and how it can dramatically increase engagement.
  • Differentiation Dilemma: Discover why standing out in the crowded pet business market is non-negotiable and how to achieve it.
  • Readability and Engagement: Tips on ensuring your website is accessible and compelling to your target audience.
  • Call-to-Action Clarity: Master the art of crafting compelling calls-to-action (CTAs) that guide your visitors towards making a booking or inquiry with confidence.

If you action the key learnings from this episode you'll quickly turn your haphazard collection of pictures, pixels and buttons into a perfect 'funnel' that positions your service as the natural choice, AND moves the webiste visitor closer to the sale.  If you found all this intriguing and you know you have a sucky website, then you need to sign up for the FREE live webinar I'm delivering on April 11th, It's called 'How to Automate Your Pet Business', and if your website is a leaky bucket, if you aren't collecting emails or doing any follow up, and you wish you had a marketing system to help you consistently attract new clients then you need to be on this webinar.  Click here to reserve your place on the webinar now. Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here

If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on [email protected]. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. 

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's next level Diamond private coaching program click here now

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The Poodle to Pitbull Pet Business PodcastBy Dom Hodgson

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