In this special NBA-focused episode of Sports Cards & A Cup of Joe, Joe dives deep into the relationship between championship success and sports card value—and why winning matters more than ever in the hobby.

With the Oklahoma City Thunder celebrating their first-ever NBA title and Shai Gilgeous-Alexander etching his name in history as both league and Finals MVP, Joe explores how playoff performance can instantly shift the landscape of player popularity and card prices.

From Cooper Flagg’s #1 overall pick to a nostalgic rewatch of The Last Dance, Joe unpacks the synergy of recent NBA events and timeless collecting wisdom. He compares legends like Bill Russell (11 rings) to modern-day greats like LeBron, Curry, and Shaq, and reveals three undervalued champions whose cards might be hobby goldmines—Steve Kerr, Shaquille O’Neal, and Dwyane Wade.

Listeners will walk away with:

A collector’s lens on why rings elevate card value across sports

Insights into NBA history’s most decorated champions

Market predictions for rising stars and overlooked legends

Sharp advice on what to consider before your next big card investment

Whether you're a collector, investor, or basketball junkie, this episode offers a fresh perspective on the power of winning—and how to spot your next card market breakout.

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