On this episode of Sports Cards & A Cup of Joe, Joe takes us on a journey—from the bustling card shows of 1988 to the overwhelming diversity of today’s modern hobby. With nearly four decades of experience in the sports card industry, Joe shares why finding your niche as a collector, dealer, or investor isn’t just helpful—it’s essential.

Whether you're new to the hobby, a seasoned reseller, or just love cracking open boxes on the weekend, Joe reveals a powerful mindset shift that can help you enjoy the hobby more and make smarter decisions. Plus, hear the nostalgic story of $10 Magic/Bird rookies, and why even Joe himself can’t keep up with every new release (and that’s saying something!).

Beyond the cardboard, Joe drops life wisdom on following your passion, becoming an expert, and how the principle of "finding your niche" applies far beyond trading cards.

Tune in and discover:

A history lesson from the golden era of baseball card dominance

The turning point that changed the hobby forever

How to stop feeling overwhelmed and start collecting with purpose

Why specializing can help collectors and dealers thrive

What Joe’s current collecting niche is—and why it brings him joy