In this inspiring episode of Sports Cards & A Cup of Joe, host Joe Davis shares one of the most impactful business principles he's ever applied—the Parthenon Approach. Rooted in a lesson learned decades ago from marketing legend Jay Abraham, Joe unpacks how building a business on multiple pillars of support—not just one—can be the key to long-term success, stability, and adaptability.

Whether you’re a sports card retailer, a team leader, or simply someone looking to grow something meaningful, Joe’s reflections offer more than just shop talk. Through personal stories and real-world examples from the sports card industry and beyond, you’ll learn how diversifying your operations—without losing focus—can protect and strengthen your business.

This episode isn’t about rookie card trends or grading stats—it's about big-picture thinking that can transform how you approach leadership and growth.

Tune in to discover:

What the Parthenon Approach is—and why it matters

How Joe’s business grew stronger by expanding its pillars

What happens when a business relies on just one leg of support

Why servant leadership is essential to every successful structure

This one’s packed with practical wisdom and encouragement—don’t miss it!