After a tumultuous week or so in Zwift-world, the podcasters are back to discuss the price rise and its aftermath.

Simon, Shane and Nathan first of all lay their cards on the table and then analyse a detailed interview with ZHQ’s marketing chief, Steve Beckett, which reveals the fine detail of Zwift’s thinking on subjects that arose in the extended and passionate debate after the announcement.

A consumer psychologist, from outside the Zwift bubble, gives his verdict on the handling of the announcement.

There’s plenty of coverage of the whole subject given its importance both to the company and the community . . . but there’s lots more in this Zwiftcast.

The Zwiftcasters hear from the winner of the Men’s Academy Ollie Jones and consider whether, in the light of the price announcement, the funding of these schemes is something to admire, or the opposite.

Leah Thorvilson, the winner of last year’s Women’s Academy, is on the ‘cast for a catch up as she enters her second season.

In any other week, the arrival of Zwift on Apple TV would have been a very big deal. The Zwiftcasters wonder why the announcement seemed so low key and go on to consider the merits of Zwift on ATV.

Zwiftpower.com is undergoing some changes as the race results service readies itself for a crackdown on cheating. The podcasters wonder whether data confidentiality and privacy issues could leak out of the narrow world of virtual bike racing to influence, for example, a prospective employer.

Pro rider Laurens Ten Dam makes a quick appearance on the Zwiftcast to talk about how he’ll be extending his popular wake up rides to lead a ride on the WBR Zwiftathon on December 2nd, where the community is targeting one million miles ridden to raise money to get kids on bikes in Africa.

And finally, the chaps have some fun with a post on a cycling website which suggested that “Zwift is killing cycling”. A light-hearted end to a meaty podcast.