How does the dairy checkoff’s NFL partnership benefit our Fuel Up To Play 60 program in schools and help sell more dairy products?

The NFL is the most popular U.S. sport in terms of game attendance, TV ratings, and merchandise. Many beverage brands including soda and water advertise with the NFL, why not just do that and advertise milk?

In this episode, listen to our farmer hosts - Jen Millican, Arizona dairy farmer and Dwayne Faber, Washington/Oregon dairy farmer -  have a conversation with our Fuel Up To Play 60 expert, DMI's Anne Warden, and Fuel Up To Play 60 Indiana Program Advisor, Cassie Brooks, as they discuss how partnering with the NFL has increased the impact of the nation’s largest in-school wellness program and benefits the dairy farmers beyond a 30-second big game ad.