In this insightful episode, elite estate agent Philip Shaw reveals the single most important factor for maximising a home's sale price - impeccable property presentation.

Philip passionately argues that compelling online listing photos create that crucial first impression to motivate buyers to view the home.

He shares his proven tactics for upfront conversations with sellers about decluttering, depersonalising, and staging the home like a model apartment before professional photography.

While an initial investment may be needed for updates like fresh paint, Philip demonstrates how this small outlay can yield exponentially higher sale proceeds.

Beyond the presentation advice, Philip offers wisdom on building client trust, providing premium service, and justifying slightly higher commissions through exceptional results.

This episode equips agents with concrete strategies from an elite performer for optimising every listing's marketability and profit potential.