Are you unknowingly sabotaging your profits with outdated pricing?

What’s the real cost of keeping your fees just a little higher than your competitors’?

And how can a smarter pricing strategy unlock growth, better clients, and a better life?

In this episode, I reflect on some of the most common pricing problems I've tackled recently - from daycare owners rotating tiny increases across services, to facilities that are full but still undercharging. I explain why so many pet pros cling to broken pricing models, and why being the “second most expensive” is no badge of honour. If anything it keeps you poor..

You’ll also hear about a facility that tripled their solo dog fees after a coaching call, and another that was overrun with clients (and inquiries) because they refused to dampen demand with a price increase. There’s also a reality check about market conditions - and why you shouldn’t let fear-mongering headlines shape your pricing decisions..

Tune in to discover:

If You’re Full, You’ve Got Pricing Power – When things are going well in your business, that’s the time to put your foot on the gas and make it even better! 25 Cents More ISN'T Premium – Being barely above the competition still keeps you in the mud; make it clear to the customer who’s best. Stop Pricing for Pain-in-the-Ass Clients – Build your model for the future, not the customer who complains the most. Your Fears Are Fiction – Most objections to raising prices are imaginary, and rooted in the owner’s insecurity. Money Follows the Bold – Experts, specialists, and standouts get paid the big bucks, generalists and people pleasers scrape by. Period.

Pricing isn't just about numbers number, it's about mindset, confidence and being able to fund your business dreams.  Fix your pricing, and everything else gets easier. Want help doing it? Head to www.petbusinessmarketing.com/diamond. 

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now