Ever wondered why most pet businesses stay stuck in the middle while a few rise to the top?

What if you didn’t have to “pay your dues” and could skip straight to the front of the line?

And what would your business look like if your competitors couldn’t even see you - let alone catch you?

In this sun-soaked, cocktail-fuelled episode recorded just before my summer holiday, I share a sneak peek behind the curtain of my most ambitious event yet: IMPACT 2025: Claim the Crown. You’ll hear how this Game of Thrones-inspired business summit is being crafted to help pet pros dominate their territory - not just survive in it. 

I unpack the attack strategies, storytelling frameworks, and power positioning tactics I’ll delve deep into to make this year’s Impact unlike anything I’ve done before. You’ll also get insight into why most pet business owners are stuck playing checkers while their competitors play chess - and how to shift your mindset and your model to take the throne. 

In this episode, you’ll discover:

Leapfrogging Lessons – How to bypass years of slow growth and jump straight to premium status. The Moat Mentality – Why building a brand fortress matters more than being “better” than your competition. Claim Your Crown – The war strategy mindset that transforms you from survivor to ruler. Ascension vs. Accumulation – How to grow your revenue by increasing client value, not just headcount. Storytelling That Sticks – Why your business needs a mythology—and how it drives loyalty, marketing, and referrals.

Want to join me and the top dogs of the pet industry at IMPACT 2025? Go to www.petbusinessmarketing.com/impact2025 to grab your ticket and Claim the Crown.

Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now