Are you the most pet biz expensive in town – or are still pretending premium pricing doesn’t apply to you? BIG MISTAKE my friend! 

Is your ‘modest’ price actually holding your business back rather than giving it life? You bet it is! 

And what’s the REAL cost of undercharging in a high-potential, high-pressure industry like pet care?  Well, it could be fatal for your business...

In this episode, Dom pulls back the curtain on a never-before-shared segment from last year’s Pet Business Owners Assemble event A.K.A IMPACT – this was a Marvel-themed masterclass that set the stage for this year’s “Claim the Crown” Impact summit. You’ll hear Dom unpack the true superpower every pet business owner needs to master: pricing. It’s not just a number on your website, but the key to authority, better clients, stronger margins, and a more resilient business.

You’ll also get some compelling reasons why charging more isn’t just possible - it’s essential. Dom lays out why raising your rates might be the single most strategic move you make this year. 

Plus, you’ll hear a gritty, unfiltered teaser from this year’s keynote speaker Eve Molzhon, who went from being a trailer park kid to operating a seven-figure daycare empire. 

In this episode, you’ll discover:

The Premium Power Move – Why raising your rates isn’t risky—it’s the most strategic decision you can make. Undervalued and Overworked – How modest pricing leads to burnout, resentment, and stalled growth. Better Clients, Stronger Business – What really happens when you charge more—and why your dream clients will thank you for it. The Hidden Cost of Playing Small – How underpricing weakens your brand, limits your marketing, and stops you hiring the team you need. The Pricing Wake-Up Call – Ten reasons to stop feeling guilty about charging more and start owning your expert status.

Want access to the new Dog Daycare Employee Accelerator Programme? Join Enrich U now at www.enrichmentuniversity.com and get the full programme included.

Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now