Independent retailers often focus on cutting costs or boosting sales — but the fastest way to improve profitability is through smarter pricing. In this kickoff to our new 10-part series based on The Strategy and Tactics of Pricing by Thomas Nagle, Patrick Keiser explains why even a small change in price can have a dramatic impact on the bottom line.

As Nagle reminds us: “Pricing is the moment of truth — every dollar of revenue is the result of a pricing decision.”

In this episode, you’ll learn:

If you’re ready to stop leaving money on the table and start thinking about pricing as a strategy — not a guess — this episode will set the stage for the series ahead.

Keywords: independent retail, small business pricing, pricing strategy, profitability, value-based pricing, retail growth, Main Street business, Thomas Nagle, The Strategy and Tactics of Pricing, Patrick Keiser, Heart on Main Street