LISTEN TO THIS EPISODE IF YOU ARE AN AVID BUSINESS INFORMATION LISTENER

We’re living in a time where information is endless and accessible, but execution is rare. Most founders aren’t stuck because they don’t know enough. They’re stuck because they’re overwhelmed, overeducated, and under-integrated.

Today’s episode breaks that cycle.

We’re diving into how to tell when you need more strategy, when you need more implementation, and when you’re simply drowning in noise. If you’ve ever felt paralyzed by conflicting advice, unsure what your next step should be, or frustrated that your consistency still isn’t creating momentum, this conversation will give you clarity fast.

What You’ll Learn in This Episode:

• The key difference between information and integration and why both matter• How to diagnose whether you need new strategy or better execution• The hidden ways “learning” becomes procrastination in disguise• A simple information → integration → fine-tuning cycle you can repeat• How to choose one framework and eliminate conflicting advice• What to implement first when you feel paralyzed by options• How to measure progress so you know what’s actually working• When to return to learning as you hit new levels of growth• The two to three needle-movers every founder should lock in• Action steps to turn ideas into outcomes this month

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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU ARE MAKING SALES, BUT IT DOESN’T QUITE FEEL LIKE YOU’RE BANK ACCOUNT IS EVER GROWING

We’re digging into one of the most overlooked problems in small business: profit leaks.

I’m breaking down how to spot the hidden gaps that quietly eat away at your margins, why your pricing structure might be holding you back, and the key shifts that turn “busy but broke” into sustainable, scalable profit.

Whether you’re afraid to look at your numbers or just unsure what they mean, this conversation will give you clarity, confidence, and the exact steps to get off the treadmill and start seeing real money stay in your business.

What You’ll Learn in This Episode:

• The real reason sales don’t always equal profit• How to identify where money is leaking in your business• Why most pricing formulas on the internet don’t actually work• The difference between healthy revenue and busywork revenue• How perceived value impacts what you can truly charge• The four-step audit I use to uncover hidden profit gaps• The biggest pricing mistakes small business owners make• How to build a pricing strategy that supports long term growth• What to fix first if your bank account isn’t matching your sales• Simple mindset shifts to make managing your numbers empowering (not overwhelming)

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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU ARE STUCK IN A PLATEAU IN YOUR BUSINESS & YOU WANT A BREAKDOWN OF THE FIRST PLACE TO LOOK

Feeling stuck in a growth rut even though you’re “doing all the things”?

This episode exposes the silent business killer most founders miss: dopamine-driven distraction. When shiny ideas steal time from the boring but proven levers (brand, marketing, and sales) growth stalls. Learn how to ditch busywork, identify the few repeatable actions that actually move revenue, and build momentum that compounds week after week.

What You’ll Learn in This Episode:

• The real reason growth stalls even when you’re “doing everything right”

• How dopamine and distraction quietly sabotage progress

• The difference between being busy and being effective

• The three business levers that actually drive long-term growth

• How to pinpoint the actions that directly lead to sales and momentum

• How to recognize when you need new strategy vs better execution

• The mindset shift that turns chaos into consistency

• Simple systems to track what’s working and double down on it

• A practical challenge to help you rebuild focus and momentum this month

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU ARE CHASING VIRALITY RIGHT NOW IN YOUR BUSINESS

If you’ve ever thought “I just need one viral post to change everything,” this episode will shift your entire perspective.

We’re breaking down why virality isn’t the goal (and often does more harm than good), what you actually need in place before chasing reach, and how to turn fleeting visibility into consistent, predictable sales that last long after the algorithm moves on.

What You’ll Learn in This Episode:

• Why virality doesn’t equal conversions (and when visibility actually makes sense)

• The biggest myth about “one viral post” changing your business

• How to diagnose why views aren’t turning into sales

• The four foundations every brand needs before chasing reach

• Why viral moments can actually hurt your long term growth if you’re not ready

• What to focus on instead to create sustainable, compounding visibility

• The content strategy that builds depth, trust, and loyalty (not just views)

• How to re-engage your current audience so new followers actually convert

• The difference between a viral moment and true momentum

• Action steps to make visibility work for you (not against you)

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU ARE WANTING TO INCREASE YOUR SALES, BUILD A BUSINESS THAT LASTS DECADES, & BUILD CUSTOMER RETENTION GOING IN TO 2026

If you’re tired of constantly chasing new customers through ads, PR, and influencer marketing (only to watch them disappear after one purchase) this episode is for you.

I’m breaking down why community is the single most important factor in retention, loyalty, and long term growth, and how to build one that turns buyers into advocates who stick around, spend more, and share your brand FOR you.

What You’ll Learn in This Episode:

• Why community led brands outperform transaction based businesses

• The hidden cost of chasing visibility without connection

• How to transform one time buyers into loyal, repeat customers

• The 3 pillars of community that every brand needs to grow and retain loyal customers

• Simple, scalable ways to start building your brand community now

• Why authenticity and storytelling will outperform algorithms in 2026

• How community fuels retention, referrals, and higher average order value

• What shifting consumer behavior means for founders right now

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU ARE WANTING TO IMPROVE OR START AN EMAIL MARKETING STRATEGY FOR YOUR CONSUMER BRAND

Email marketing isn’t optional anymore, it’s essential. If you’re relying only on social media to drive sales, you’re leaving money (and loyal customers) on the table.

In this episode, I’m breaking down the two types of emails every product based business needs. How to use them to convert browsers into buyers, nurture repeat customers, and finally sell without feeling “salesy”.

What You’ll Learn in This Episode:

• The two email types that drive sales and build connection

• Why email marketing is still the highest ROI channel for product based brands

• The biggest mistake most founders make with email (and how to fix it fast)

• How funnels automate sales while you sleep

• The essential emails every business needs

• How to use broadcast emails to nurture, connect, and convert your community

• What separates a “template” email from one that actually converts

• Why strategy, timing, and tone matter more than fancy design

• How to balance automation with authenticity so your customers feel seen

• Action steps to optimize, personalize, and finally make your emails profitable

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU ARE RUNNING BLACK FRIDAY PROMOS & YOU WANT TO ENSURE YOUT CAPITALIZE ON THEM

In this episode, I’m walking you through my personal Black Friday playbook. The exact checklist I use with my clients to make sure no sales opportunity slips through the cracks.

Whether you already have a solid plan or you’re still piecing it together, this episode will help you tighten every last detail so you can boost sales, simplify your systems, and actually enjoy the weekend without stress.

What You’ll Learn in This Episode:

• The 6 key areas to audit before Black Friday to maximize results

• How to simplify website navigation and mobile design to make buying effortless

• Small policy updates that build trust: shipping cutoffs, returns, and FAQs

• How to optimize abandoned cart and post purchase emails to drive repeat sales

• Smart systems for forecasting inventory and prepping packaging before the rush

• Ways to use bundles and upsells to increase average order value without deep discounting

• The ideal email and social cadence to stay visible through the noisiest weekend of the year

• The tech details that make or break your Black Friday weekend

• How to extend momentum beyond Cyber Monday and sustain Q4 growth

• Key founder habits to prevent burnout and celebrate progress along the way

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU WANT A CASE STUDY OF THE BIGGEST BRANDS IN THE WORLD: APPLE

Apple remains the most valuable brand in the world, but cracks are starting to show. After the release of the iPhone 17, customer excitement dropped, and critics started asking: has Apple stopped innovating?

In this episode, I unpack what’s really happening behind the scenes. How Apple’s slowed innovation, predictable launch cycles, and powerful community ecosystem are reshaping its brand identity. You’ll hear what small businesses can learn from Apple’s strategy (and what mistakes to avoid) to build deeper loyalty and longer term growth.

What You’ll Learn in This Episode:

• The real difference between innovation & iteration and why customers can feel the gap

• How Apple’s yearly launch routine is backfiring and what that means for your release strategy

• What Apple’s community loyalty teaches us about brand retention

• How to build connection and consistency without betraying your unique value proposition

• The hidden lesson behind Apple’s slowdown that every founder should pay attention to

• The biggest risks of losing consumer trust and how to rebuild it before it costs you

• A framework to evaluate your own brand positioning before your audience loses interest

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU ARE WONDERING WHAT HABITS YOU HAVE TO EMBODY TO BECOME A MILLIONAIRE

In this episode, we’re breaking down the daily decisions, mindset shifts, and disciplines that turn ambitious entrepreneurs into million dollar leaders. From how they manage their time and money to how they think, plan, and lead. You’ll learn what truly drives lasting success.

If you’re ready to step into the mindset and habits of the 1%, this conversation will show you where to start.

What You’ll Learn in This Episode:

• The key habits that separate the top 1% of entrepreneurs from everyone else

• Why time management (not talent) determines how far you’ll go

• How to prioritize the tasks that actually create revenue and impact

• The mindset shifts that help you act like the 1% before you become the 1%

• The role of self education and why the wealthiest people never stop learning

• How the top performers view money, risk, and investing

• The power of relationships and why your network is one of your greatest assets

• Why health, rest, and energy are directly linked to your income

• How to think long term and plan like a CEO, not a scrappy entrepreneur

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPIODE IF YOU HAVE A HANDMADE PRODUCT & YOU ARE READY TO TURN YOUR BRAND INTO A MANUFACTURED BRAND BUT ARE NERVOUS

After working with hundreds of handmade business owners over the years, I’ve seen the same breaking point again and again: your business starts to grow, but your capacity doesn’t. Suddenly, you’re spending 80% of your time producing instead of actually running your business

In this rapid fire coaching episode, I’m answering the most common questions I get about manufacturing. From “how do I even find a manufacturer?” to “will my customers care if it’s not handmade anymore?”

We’re cutting through every misconception and giving you clarity on when, why, and how to make the shift (if it’s right for you). Because manufacturing isn’t about losing your craft… it’s about gaining the time and freedom to scale

What You’ll Learn in This Episode:

• The real reason most handmade brands hit a plateau and what to do before you burn out

• How to know if it’s time to stop producing everything yourself

• The biggest myths about manufacturing (quality, ethics, and cost) debunked

• When it makes sense to hire help vs outsource production entirely

• What to look for when choosing a manufacturer that aligns with your values

• How to protect quality and brand integrity when you scale production

• Why manufacturing can actually make you more creative and inspired

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

JOIN THE SMALL BUSINESS CAFE FREE COMMUNITY // CLICK HERE

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FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige