In this behind the scenes episode, I’m pulling back the curtain on exactly how I invest in my business, the philosophies I live by when making those decisions, and what’s actually been worth it (plus the flops I wish I’d skipped).

I’m breaking down the good, the bad, and the ugly of my own investments. What’s helped me scale to a multi six figure business, where I’ve wasted money, and the lessons I wish I’d learned sooner.

Whether you’re wondering where to start investing or how to avoid expensive mistakes, this episode will give you real, practical insight you can apply right away.

What You’ll Learn in This Episode:

• The mindset shift that changed the way I look at investing
• The exact categories I invest in year after year to grow faster
• My biggest bad and ugly investments and what I learned from them
• How to know when it’s time to hire help (and who to hire first)
• The key questions to ask yourself before spending money in your business
• Where product based vs. service based businesses should invest first for maximum ROI

Timestamps:

00:00 Introduction: Inside Scoop on Business Investments

00:31 The Importance of Investing in Your Business

01:13 Breaking Down Investments: Technology, Media, and Support

01:40 Personal Investment Journey and Client Experiences

02:28 The Good, The Bad, and The Ugly of My Investments

05:46 Deep Dive: Good Investments

12:13 Deep Dive: Bad Investments

16:26 Deep Dive: Ugly Investments

19:55 Key Takeaways and Advice for Business Owners

27:57 Conclusion and Final Thoughts

🎙 Listen to Episode 347: Guidebook to Investing

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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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The Traits of Highly Successful Product-Based Founders (and How to Embody Them)

After researching some of the fastest growing product based brands of the last decade (and working with multi 7 figure founders), I’ve distilled the 8 core traits they share and how you can start embodying them now.

What you’ll learn in this episode:

• The mindset habits that separate high growth founders from the rest
• How obsessing over details elevates your brand value
• Routines and structures that drive consistent results
• When (and how) to confidently say no
• Turning rejection into momentum
• Why top founders are obsessed with learning
• How to protect your energy like a CEO
• Building resilience to fear
• The power of surrounding yourself with the right people
• 
  

Episode breakdown:

00:00 – Introduction to the Episode

00:18 – The Importance of Mindset in Business

00:39 – Research on Successful Founders

02:11 – Traits of Successful Founders

03:48 – Obsessing Over Details

09:33 – Unshakeable Discipline and Structure

15:25 – The Power of Saying No

18:55 – Handling Rejection

22:38 – The Obsession with Learning

24:38 – Protecting Your Energy

27:54 – Building an Apathy Towards Fear

29:09 – The Importance of Not Doing It Alone

31:15 – Conclusion and Final Thoughts

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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU WANT ACTIONABLE ANSWERS TO YOUR BIGGEST PRODUCT-BASED BUSINESS QUESTIONS

In this rapid fire Q&A, I’m responding to some of the most pressing and timely questions from our community around:

→ Navigating the current economy as a small business

→ Boosting ecommerce sales without burning out

→ Expanding your brand without losing your identity

→ Wholesale, branding, scaling, & more

→ Real-time answers from a product biz coach who’s in it with you

Whether you’re in a sales slump, navigating uncertainty, or just craving clarity on your next move, this episode is your pep talk and strategy session all in one. 🎯

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Topics we discuss: small business growth, ecommerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU WANT TO UNDERSTAND EXACTLY WHAT STAGE YOUR BUSINESS IS IN AND WHAT TO FOCUS ON TO GROW

This episode walks through the 7 stages of a product-based business, from pre-revenue to multi-million dollar legacy brand, and breaks down exactly what to prioritize at each level so you stop spinning your wheels and start scaling with clarity.

This is the roadmap I wish every founder had. Whether you're just getting started or already generating consistent sales, this will help you diagnose what phase you’re in, what’s slowing your growth, and what actually matters next.

We cover:

→ Revenue ranges & strategy shifts

→ When to hire, build systems, and optimize

→ How to stop doing “all the things” and focus like a CEO

→ What mistakes to avoid at each growth level

→ And how to move forward with confidence, clarity, and structure

📌 Save this episode… it’s one you’ll come back to again and again.

Topics we discuss: product-based business growth, 7 stages of business, scaling your brand, early revenue strategy, sales plateau, ecommerce roadmap, CEO mindset, marketing & operations strategy, when to hire a team, handmade business growth

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LISTEN TO THIS EPISODE IF YOU FEEL LIKE YOU'RE DOING ALL THE THINGS BUT NOTHING IS EVERY WORKING

If you're feeling like you're constantly doing: posting, planning, trying everything, and STILL not seeing the growth you want… you're not alone.

This is one of the top frustrations I hear from product-based business owners, and today, we’re unpacking what’s really going on.

Listen to learn:

→ Why you’re not seeing momentum despite the effort

→ What “shiny object syndrome” looks like in your business

→ What it’s secretly costing you (spoiler: it’s a lot)

→ And how to actually gain traction with a focused plan

Inside this episode, I’ll help you audit your own marketing chaos, identify what’s been stalling your growth, and guide you toward a simpler, more powerful strategy you can stick to (even when things get boring).

Topics we discuss: Marketing burnout, small business strategy, shiny object syndrome, business momentum, clarity over chaos, product-based marketing, CEO mindset

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LISTEN TO THIS EPISODE IF FEAR IS HOLDING YOU BACK IN BUSINESS

If you’ve ever sat there staring at your business wondering…

“What if I go all in and it doesn’t work?”

“What if I lose my stability?”

“What if the money never comes?”

then this episode is for you.

Today we’re talking about the real fear that so many entrepreneurs carry: the fear of failure, of risk, of making a move that doesn’t pay off. And the thing is, most of us don’t talk about how loud that fear can be.

I’ve worked with so many clients who’ve had huge dreams but they felt paralyzed by fear. And I’ve also seen what happens when we work through it, build the right strategy, and create our own version of stability through smart business growth.

In this episode, we’ll talk about:

• What fear actually sounds like in business (it’s not always obvious)
• How to move forward when you’re second-guessing everything
• What I tell clients who want to grow but are terrified to leap
• Why fear doesn’t mean you’re not ready

Let’s work through it, not around it. 💛

Topics We Cover: Mindset shifts, entrepreneurship fears, taking the leap, business confidence, creating stability, product-based business growth

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LISTEN TO THIS EPISODE IF YOU’VE BEEN MARKETING FOR A WHILE & THE GROWTH IS REALLY SLOW

If you’ve been showing up, posting regularly, and still feel like your marketing isn’t leading to real sales… this episode is for you.

I’m talking to the business owners who’ve been at it for a while. You’re not brand new, you’ve tried a bunch of strategies, and while you’ve seen some growth it’s starting to feel like you’ve hit a wall. A plateau. And now you’re wondering: how do I know if my marketing plan is just not working anymore?

In reality, low sales are rarely a product issue. You don’t need to invent something “new” to get traction. You need to know how to position your product better.

In this episode, I’ll walk through the most common signs that it’s time to shift your marketing strategy. These are red flags I see on profiles all the time and they’re almost always connected to slow or stuck sales.

I’m also sharing what I look for in the first 30 seconds of landing on a profile to determine whether or not they’re likely making consistent sales.

This is your reminder: marketing doesn’t have to feel like guessing. You just need a system that matches where you are, and where you want to go.

Topics We Discuss: Marketing Strategy, Product-Based Business Growth, Content Red Flags, Brand Messaging, Social Media Sales

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LISTEN TO THIS EPISODE OF YOU WANT A REAL STORY OF A CLIENT WHO GREW HER BUSINESS FROM A FEW SALES A MONTH TO AUTOPILOT SALES WHILE SHE’S ON LEAVE

This is the kind of story we don’t hear enough because it’s not about hustle or launching new products. It’s about strategy and knowing what actually moves the needle.

In this episode, I’m sharing a behind-the-scenes story of a seasonal product-based business owner who went from a couple of sales a month to consistent $8–10k revenue, even while stepping away on leave. She was a few months post-launch with big goals, a niche audience, and a product that solved a very real problem.

We focused on:

• 🔍 Messaging that speaks to a niche audience
• 💻 Website updates that convert
• 🚀 Getting visibility through viral reels, PR, and top-of-funnel awareness
• 📈 Using SEO as her most consistent traffic driver
• 🌀 Building a rinse & repeat marketing system that works without daily content

What made the difference was finding a strategy that matched the season she was in—simple, effective, and sustainable.

Now she’s running her biz with ease and we’re gearing up to scale in a BIG way.

Topics We Discuss: Product Business Strategy, Seasonal Product Growth, SEO Marketing, Autopilot Sales, Maternity Leave Planning, Sustainable Scaling

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LISTEN TO THIS EPISODE IF YOU WANT QUICK ANSWERS TO BIG QUESTIONS ABOUT BRANDING, MARKETING & SCALING

Today’s episode is pulled straight from a live Q&A inside the Small Business Café, my free community for podcast listeners. Every month, I sit down with real product-based business owners like you and answer the most pressing questions on growth, sales, strategy, and mindset.

We’re talking about:

→ How to level up your brand

→ Messaging that sticks with your audience

→ Making the jump from handmade to full-time

→ Navigating wholesale opportunities

→ What it takes to expand and scale

If you’ve ever wished you could sit down and get a straight answer from someone who’s helped hundreds of founders grow their product-based businesses… this one is for you.

And if you want to join our next monthly live coaching call, the link to the free podcast community is in the show notes! 🎉

Topics We Discuss: Product-Based Branding, Messaging Clarity, Handmade Business Tips, Scaling Strategies, Wholesale for Makers

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LISTEN TO THIS EPISODE IF YOU’RE WONDERING WHAT YOU CAN DO NOW TO PREP FOR THE HOLIDAYS & HOW SOON YOU NEED TO START

70% of product-based business revenue comes in Q3 & Q4. If you're thinking about holiday sales in October or November... it's already late. This episode walks you through the step-by-step strategy I use with clients to help them prep for the most profitable season of the year, without burnout or last-minute chaos.

Whether you're feeling behind or simply want to get ahead this year, you’ll learn:

• How to build momentum with buyers before the season starts
• What tasks you can start now to boost holiday results
• The most common mistakes that hurt revenue and create overwhelm
• Why waiting until Q4 to plan can sabotage your sales

We'll cover timelines, marketing strategy, customer experience, and what top-performing brands do differently to win holiday sales. If you want results this season, this is the strategy that sets it up.

Topics We Discuss: Holiday Sales Strategy, Q4 Prep, Ecommerce Marketing, Product-Based Business Tips, Customer Experience

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