Small Business Growth Podcast

407: The Social Media Myth: Why Going Viral Won’t Be the Catalyst To Growth


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LISTEN TO THIS EPISODE IF YOU ARE CHASING VIRALITY RIGHT NOW IN YOUR BUSINESS


If you’ve ever thought “I just need one viral post to change everything,” this episode will shift your entire perspective.


We’re breaking down why virality isn’t the goal (and often does more harm than good), what you actually need in place before chasing reach, and how to turn fleeting visibility into consistent, predictable sales that last long after the algorithm moves on.


What You’ll Learn in This Episode:


• Why virality doesn’t equal conversions (and when visibility actually makes sense)

• The biggest myth about “one viral post” changing your business

• How to diagnose why views aren’t turning into sales

• The four foundations every brand needs before chasing reach

• Why viral moments can actually hurt your long term growth if you’re not ready

• What to focus on instead to create sustainable, compounding visibility

• The content strategy that builds depth, trust, and loyalty (not just views)

• How to re-engage your current audience so new followers actually convert

• The difference between a viral moment and true momentum

• Action steps to make visibility work for you (not against you)


📌 Have a question you want featured next time? Join the free podcast community below!


Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus


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Small Business Growth PodcastBy Madison Paige

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