In this landmark episode of Sports Cards & A Cup of Joe, Joe drops a major announcement that’s been months in the making—one that’s about to change the landscape of the hobby for collectors everywhere.

What happens when decades of passion for trading cards, a deep love of childhood nostalgia, and the spirit of entrepreneurship collide? Joe’s got the answer—and he’s revealing it here first, before the news hits social media.

From Scooby-Doo and Spider-Man to Mickey Mouse and the Muppets, this brand-new venture dives headfirst into a world many of us grew up loving—but few have collected in this way. Whether you're a die-hard sports card investor or someone who just wants to "collect your childhood," this episode gives you an inside look at the vision, the brand, and the heart behind a groundbreaking new platform that celebrates iconic characters and their collectible cards like never before.

Get a glimpse of the brand new site, the collector's magazine, and the unexpected path Joe took to make it all a reality. Hint: If you’ve ever wondered what Kermit the Frog’s "rookie card" is… you’re in the right place. Listen now to be among the first to hear what’s coming to the hobby world.