The crowds are wild. The sales are wilder. And the hobby? Potentially thriving like never before.

In this special on-the-ground episode of Sports Cards & A Cup of Joe, Joe Davis brings you a raw, energized report straight from the floor of the National Sports Collectors Convention in Chicago—and it’s unlike anything he’s seen in his decades in the hobby. With attendance records already shattered, massive dealer-to-dealer deals going down, and collectors flying in from across the globe (literally), Joe takes you behind the curtain of what could be the biggest National yet.

From five-figure vintage card sales to a surprising slab-buying spree from halfway across the world, to the explosive debut of Joe's new Cartoon Cards brand, this episode is packed with moments that define where the sports card industry is—and where it's going.

- A PSA 6 Hank Aaron rookie? Sold.

Plus, Joe shares touching moments with young collectors, industry insights, and a vision for the future that just might surprise you. Whether you're at The National or dreaming of next year, this is one episode you don’t want to miss.