The right price isn’t just a number — it’s a design. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a deep dive into how price structure shapes customer choice.

As Nagle writes: “A good price structure turns the art of selling into the science of choice.”

In this episode, you’ll learn:

If you’re ready to stop discounting and start designing your pricing for clarity, confidence, and connection, this episode will show you how to do it — one structure at a time.

Keywords: independent retail, small business pricing, retail bundles, tiered pricing, price structure, retail strategy, Main Street marketing, Thomas Nagle, The Strategy and Tactics of Pricing