John Warrillow is the author of books “Built to Sell” and “The Automatic Customer” and founder of The Value Builder System™ where advisors help company owners increase the value of their business. Previously, he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, John lives in Toronto.  

What you’ll learn about in this episode:

• John’s book “Built to Sell”
• The very easy path for agencies to follow that make it extremely hard to sell
• What services look like that make an agency sellable
• Why you can’t confuse the doing with owning a business
• When is it time to say no to business?
• What to do after you sell your agency
• Things to avoid when exiting your agency
• Services agencies can offer on a subscription model
• Standardizing a process and giving that process or product a specific name
• Why you shouldn’t surround yourself with journeymen agency employees
• How to assess how sellable your agency is and what can be done to make your agency more sellable

Ways to Contact John Warrillow:

• Website: valuebuildersystem.com
• Website: www.builttosell.com
• Website: www.automaticcustomer.com

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!