Sales and discounts can bring people in the door — but they can also quietly eat away at your profits and your brand. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a practical look at how to design promotions that drive results without eroding your value.

As Nagle reminds us: “Discounts should reinforce value, not replace it.”

In this episode, you’ll learn:

If you’re tired of feeling pressured to mark things down, this episode will help you plan promotions that strengthen your brand, reward your best customers, and keep your profits healthy.

Keywords: independent retail, small business pricing, retail promotions, discount strategy, purposeful marketing, value-based pricing, Main Street marketing, The Strategy and Tactics of Pricing