In this episode of the Smart Real Estate Coach Podcast, we're chatting with Andrei Mincov, founder and CEO of Trademark Factory, about why trademarking should be a top priority for entrepreneurs, real estate professionals, and small business owners like you. Andrei shares essential insights on when and how to trademark, the risks you face if you don't secure your intellectual property, and actionable steps you can take to avoid costly litigation. You'll also learn the critical difference between truly owning your brand and simply operating under it, giving you a clear roadmap to protect your business and secure its future success.

Tune in for actionable insights that will help you protect your business as you grow and succeed!

Key Talking Points of the Episode

00:00 Introduction

01:40 Who is Andrei Mincov?

03:54 Why trademarking matters for entrepreneurs

09:03 When and how to trademark your business

15:02 The 3 stages of brand protection

18:42 The cost and timeframe of trademarking

21:30 Why you need to take action early and protect your brand

23:23 The consequences of trademark infringement

25:01 Learn more about trademarking

Quotables

"A brand you can't legally own is not a brand—it's just a wish."

"You can do it anytime, as long as it's one day before somebody else does it."

"Think of a trademark as an investment in your brand's future, not just its present."

Links

Trademark Factory

https://smartrealestatecoach.com/trademarkfactory

Real Estate On Your Terms and Deal Structure Overtime

https://wickedsmartbooks.com/podcast

FREE Master's Class

https://wickedsmartacademy.com/mastersclass

FREE Strategy Session with Chris Pre

https://smartrealestatecoach.com/chrisprecall

FREE Workshop

https://smartrealestatecoach.com/pcws

QLS Homestudy Course

https://wickedsmartacademy.com/course/qls-homestudy-4

Investor Resources

https://smartrealestatecoach.com/resources

3 Paydays Apprentice

https://smartrealestatecoach.com/apprentice-pod

In the Trenches Bootcamp

https://smartrealestatecoach.com/ittb-pod

REI Blackbook

https://smartrealestatecoach.com/REIBB-DD