Why hasn’t my milk price gone up if checkoff is doing its job? What value has checkoff brought my farm lately?

Dairy Farmers Jess Peters from Pennsylvania and Larry Hancock from Texas do a deep dive on how the national and local dairy checkoffs are working to drive trust and sales of dairy products, and ensures farmers have a voice once milk leaves the farm.

In this episode of Your Dairy Checkoff Podcast, our farmer hosts will have a conversation with Lucas Lentsch and Peter Vitaliano about the value of the dairy checkoff.

In 1983, Congress created the dairy checkoff on behalf of U.S. dairy farmers to deal with the ongoing surplus of milk. Today, the national and local dairy checkoffs work on behalf of America’s dairy farmers and dairy importers to drive trust in and sales of U.S. dairy products, and ensures farmers have a voice once milk leaves the farm.

This happens through a unified effort between national and local farmer leadership and staff who represent your voice in the dairy industry with consumers, invest in research, insights and expertise, and collaborate with partners to achieve shared goals.

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit usdairy.com.