Alan Chapell continues his discussion with Jon Leibowitz on some of the key regulatory issues raised from 2004 - 2013. This includes the investigation re: Google Buzz and Google's settlement of FTC charges it Misrepresented Privacy Assurances to Users of Apple's Safari Internet Browser (which Alan believes had a huge impact on Google's approach to probabilistic advertising). They also talk about the historical regulatory role of telecommunications companies vs edge providers like Google and Meta as well as a discussion of the ongoing antitrust cases Google is facing. 

First-party data has real limits; it isn’t a universal fix.

The FTC’s Intel case shows antitrust can unlock competition (e.g., aiding Nvidia’s rise).

Journalism’s sustainability is strained by dominant platforms; collective bargaining may help.

Google’s 2012 Safari case (rooted in earlier Buzz issues) became a lasting privacy deterrent.

Privacy enforcement reshaped ads, pushing platforms away from third-party data tactics.

Structural vs. behavioral remedies: breakups are rare; well-designed conduct rules often carry the day.

Chrome divestiture was viewed as overreach; Judge Mehta’s search remedies felt cautious.

Consent fatigue is real; data minimization and retention limits may work better.

Privacy trade-offs vary by socioeconomic context; one-size rules can entrench incumbents.

The ad-supported web has eras: DoubleClick (’94–’03), Google’s ascent (’04–’13), then Big Tech dominance.

00:09 Introduction & episode setup; first-party data riff; sponsor note

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