Consistency builds trust — and trust builds long-term customers. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a deep dive into the often-overlooked foundation of a healthy pricing strategy: integrity.

As Nagle writes: “Consistency in pricing signals consistency in value.”

This episode explores how pricing integrity shapes customer perception, loyalty, and confidence — and why even small inconsistencies can quietly erode the trust that independent retailers work so hard to build.

You’ll learn:

If you’ve ever struggled with customer questions about pricing or worried that promotions may be confusing your message, this episode will help you build the clarity, fairness, and consistency your customers deserve.

Keywords: independent retail, small business pricing, pricing integrity, fair pricing, retail trust, pricing consistency, Main Street marketing, Thomas Nagle, The Strategy and Tactics of Pricing