Fire Dept. Coffee is a veteran-owned business dedicated to providing great tasting coffee and helping our fellow firefighters and first responders. Luke Schneider was inspired by the vital role that coffee plays in helping firefighters stay alert and energized through long shifts.
• Connection between coffee and fireman. 
• Building a community. 
• Following the breadcrumbs. 
• Identify what you’re not good at. 

TIME-STAMPED SHOW NOTES: [3:50] Double growth year over year. [7:30] Comes down to authenticity. [12:30] A symbolic thing. 

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