September 21, 2023

Episode 53 - Alice Kershaw, Head of Digital Transformation at The Wildlife Trusts

1 hour 2 minutes

How The Wildlife Trusts are taking on digital transformation

We chat with Alice Kershaw, Head of Digital Transformation at The Wildlife Trusts

Digital transformation can often feel very project heavy. This week we talk to Alice Kershaw, Head of Digital Transformation at The Wildlife Trusts, who is leading a holistic, root and branch approach to their digital transformation. It’s all about creating sustainable, lasting change.

Alice discusses the digital journey so far at The Wildlife Trusts, along with the knotty topic of how to make decisions about digital in a federated organisation. This involves work with staff who are at early stages on the digital journey, and Alice shares why the energy for digital transformation can come from those working at the grassroots. We also discuss exciting projects she has been involved in such as Nextdoor Nature, and what she wishes she had learned earlier in her career.

Zoe and Paul discuss what the response to the allegations about Russell Brand and Elon Musk’s idea to charge Twitter users tells us about the current state of socila media.

The Wildlife Trusts https://www.wildlifetrusts.org/

Check out their campaigns https://www.wildlifetrusts.org/get-involved/our-campaigns

Paul and Zoe discussed:

The News Agents’ podcast https://youtu.be/Ypnm630R04g?si=8Kz11Ob86NIJfL8S

Starts At The Top interview with Soma Sara https://www.startsatthetop.co.uk/episodes/episode50-toxic-masculinity-workplace-leaders

Elon Musk story from The Guardian https://www.theguardian.com/technology/2023/sep/19/elon-musk-twitter-x-subscription-fees-users-posts

We are delighted that this episode of Starts At The Top is sponsored by Arvato CRM Solutions. Arvato CRM Solutions designs and delivers award-winning customer service, business process outsourcing (BPO), and digital and intelligent automation solutions for some of the world’s most respected brands, as well as innovative charity and public sector clients. They partner with clients to help them define their customer experience and transformation strategies by implementing the right technology, people and processes to improve their customer journey, while driving new efficiencies and helping them prepare for the future. To find out more about how Arvato CRM Solutions could help an organisation like yours and to receive a free no-obligation chat visit their website.

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Editing and production - Syren Studios with Paul Thomas

Music by Joseph McDade https://josephmcdade.com/music

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