In this episode of the Smart Real Estate Coach Podcast, I sit down with Arizona real estate advisor and coach Asher Cohen to talk about building a real estate career and portfolio you actually enjoy.

We cover how he went from marketing and commercial real estate through the 2008 crash to closing nearly 1,000 deals, focusing on buy-and-hold rentals, high-demand markets, and turning your current home into your first investment property. We also dive into leaving the W-2, using coaching the right way, working with investor-savvy agents, and Asher's core value of "love where you live."

If you're an investor, agent, or aspiring full-time real estate entrepreneur, this episode will help you design a values-driven, cash-flowing real estate business.

Key Talking Points of the Episode

00:00 Introduction

01:06 Who is Asher Cohen?

03:04 From marketing to commercial real estate before the 2008 crash

04:02 Pivot to residential: buy-and-hold, fix-and-flip, and hedge funds

05:08 Personal investing strategy: long-term buy-and-hold & "monopoly boards"

06:10 Arizona market shifts & why cash flow is harder today

07:55 Getting out of your W-2: Take the plunge & have faith

09:28 The role of coaching in making big transitions

10:44 Beware the gimmick coaches:

12:02 Ethics, values & the whole-life approach to coaching

16:09 Asher's three pillars: team, coaching, and transaction management

18:45 How investors should leverage relationships with investor-savvy agents

20:18 The difference between having a dedicated agent vs "whoever brings me a deal"

21:53 Primary transaction markets: Phoenix Metro, plus northern Arizona

23:24 How to get in touch with Asher and his team

24:10 Upcoming episode on The Real Deal with Asher Cohen

Quotables

"The best investment property is probably the one they own already."

"You have to just take the plunge.You have to have the faith in yourself to make that leap."

"Everyone should have a coach. The coach should have a coach, the coaches' coach should have a coach."

Links

Asher Cohen

(480) 650-2995

BUYAZRE

https://buyazre.com

QLS 4.0 - Use coupon code for 50% off

https://smartrealestatecoach.com/qls

Coupon code: pod

Apprentice Program

https://3paydaysapprentice.com

Coupon code: Podcast

Masterclass

https://smartrealestatecoach.com/masterspodcast

3 Paydays Books

https://3paydaysbooks.com/podcast

Strategy Session

https://smartrealestatecoach.com/actionpodcast

Partners

https://smartrealestatecoach.com/podcastresources