In this masterclass episode of the Smart Real Estate Coach Podcast, I sit down with Trevor Mauch, founder and CEO of Carrot, a five-time Inc. 5000 company that's helped thousands of real estate investors and agents generate highly motivated seller leads online. Trevor's not just a "software guy" either—he's a buy-and-hold commercial investor himself, doing owner-carry deals and turning dead space into productive luxury apartments in his small town of Roseburg, Oregon.

We start with something almost everyone asks me at bootcamps: lead gen. Trevor breaks down what he calls evergreen marketing, online lead systems that work for you 24/7 instead of keeping you on the hamster wheel of cold calling and direct mail. Then we go deep on AI search visibility, how Google's AI overviews and tools like ChatGPT are changing SEO, and what you can do right now to win in that new world.

From there we shift into entrepreneur mindset: breaking through revenue "pain lines," designing your calendar around energy instead of just money, and building a business that actually funds your life vision instead of trapping you.

Trevor shares exactly how he scaled Carrot to an eight-figure company, the role coaching and masterminds played, and why your business should give you energy, income, and impact, not just revenue.

Key Talking Points of the Episode

00:00 Introduction

01:04 Who is Trevor Mauch?

03:02 Trevor's background: Growing Carrot and investing in real estate

04:55 The problem with "hamster wheel" marketing

06:56 How evergreen marketing generates inbound online leads

07:57 The impact of AI in how SEO works today

09:15 Practical AI SEO tips you can implement today

12:26 Taking advantage of hyperlocal links to build credibility online

15:56 Where to find Trevor and the AI Search Visibility Challenge

17:20 Business growth in 3s and 10s: The "Pain Lines"

19:50 Avoiding the "shiny object" churn through 12-month contracts

21:02 Optimizing for revenue vs optimizing for energy

22:01 The Quarterly Energy Audit: Identifying top energy-drainers

23:07 Redefining success and the purpose of being in business

27:09 Business game-changers: Coaching programs and masterminds

31:21 Fitness, faith, and proximity

34:04 What's next: EPIC Coaching, AI, and expanding Carrot

Quotables

"Business should give us work that interests and energizes us, it should fund our vision, and it should help us deliver an impact we're proud of."

"Evergreen marketing might take a little bit longer to get going, but it builds this foundation and it builds amazing momentum."

"You're the best person to mentor the person you used to be."

Links

Carrot

https://carrot.com

Trevor Mauch

https://instagram.com/trevor.mauch

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