In this conversation, Ray M Padilla and Kevin Davis discuss various topics related to the automotive industry and marketing. They talk about the challenges of starting a marketing company, and the importance of working with high-level automotive shops. They also emphasize the value of continuous learning and networking in the industry.

Overall, the conversation highlights the unique aspects of the automotive industry and the strategies needed to succeed in it. In this part of the conversation, Ray M Padilla and Kevin Davis discuss the importance of passion and knowledge in business. They also explore the focus on sales and marketing to increase the average ticket price. The challenge of increasing the average ticket price is highlighted, along with the importance of understanding the customer's journey. The changing car culture and customization trends are discussed, as well as the potential impact of electric vehicles on the industry. The conversation also touches on the competitive landscape in the industry and the value of building rapport and asking questions in sales.

The importance of a sales process and trackable metrics is emphasized, along with the role of Facebook in lead generation. In this conversation, Ray Padilla discusses the impact of the pandemic on business and the importance of multiple marketing channels. He emphasizes the need to tailor marketing strategies to different channels and the role of getting customers into the shop.

Ray also shares insights on conversion rates on Facebook and Google, determining marketing budgets, and planning marketing activities based on data. He highlights the significance of knowing your numbers and hiring professionals, as well as the value of building courses and masterminds for growth.

Takeaways

• Starting a marketing company in a specific niche, such as the automotive industry, can lead to success.
• Working with high-level automotive shops can provide valuable partnerships and opportunities for growth.
• Continuous learning and networking are essential for staying ahead in the industry. Passion and knowledge are crucial in the business industry.
• Focusing on sales and marketing can help increase the average ticket price.
• Understanding the customer's journey is essential for success.
• The car culture and customization trends are changing with the rise of electric vehicles.
• Building rapport and asking questions are important in sales.
• Having a sales process and trackable metrics can lead to success in sales.
• Facebook can be a valuable tool for lead generation. Having multiple marketing channels is crucial for business success.
• Tailor marketing strategies to different channels and understand the unique sales approach for each.
• Conversion rates on Facebook and Google can be optimized through tracking and testing.
• Knowing your numbers and having a clear understanding of your marketing budget is essential.
• Investing in professional services, such as bookkeeping and accounting, can help track and improve business performance.
• Building courses and masterminds can provide valuable resources and support for business growth.

Ray Padilla is the CEO of Media Tune & a Founder of Auto Film Mastery. He  Helps 
Automotive Businesses Dominate Their Market by Creating Value Driven & Story Based Marketing Videos. 

www.autofilmmastery.com

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