In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Heather Smith, Co-Founder, President, and Chief Visionary Officer at StoryFile. They talk about believing in one's instincts as a vital factor in building a lasting business. 
Key highlights include:

• People will never believe you make the right decisions; you must trust your instincts. 
• Be data-driven: Pay attention to the numbers; you'll know when to ramp up your efforts to stave off a decline.
• Have a time schedule but at the same time, be very flexible with your time. 
• Know the areas to focus on when building a business. There are a lot of opportunities. One needs to sieve out the others and pick the key area you would need for your business growth. 
• Customer feedback is the best form of communication and knowing how to improve your services. 

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