In this powerful episode, I sit down with the brilliant Anita Erskine, Executive Director of Erskine Global Communications and one of the most compelling voices in Africa’s media and storytelling landscape.

Anita and I first connected as co-hosts at GITEX AFRICA last year, and since then, our paths have continued to cross in meaningful, intentional ways — a true reflection of shared purpose and aligned vision.

Anita opens up about her journey — from discovering the power of her voice to navigating the risks of building a media platform with impact at its core. Together, we explore what it takes to stay grounded in a fast-paced world, the role of doubt in shaping resilience, and the courage it takes to lead with heart.

This conversation is a deep dive into what it really means to lead with purpose, especially in high-pressure environments. It’s also a celebration of storytelling as a force to shape Africa’s narrative from the inside out.

🎧 In this episode, we explore:

• The moment Anita first recognized communication as a tool for change
• The entrepreneurial highs and lows behind building Erskine Global Communications
• Staying centered and connected to purpose amidst external pressure
• The making of Sheroes and how the project transformed her
• Reflections on navigating spaces where her presence and ambition weren’t always fully seen
• What makes African entrepreneurs truly unique
• Why storytelling matters — especially the messy, behind-the-scenes version
• And her message to the next generation of African leaders

Anita’s energy is radiant, her insights are hard-earned, and her voice is one that will stay with you long after the episode ends.