In this episode, you will learn about how everyone can chip in to drive visitors to a region and the economic impact that provides from Rachel Laber Pulvino.

Rachel Laber Pulvino is a Rochester native who has the privilege of promoting her hometown on a daily basis as the Director of Public Relations and Communications for Visit Rochester.

In this role Rachel is regularly reaching out to regional, national and international media to share Rochester's story and help media and visitors alike discover the activities and attractions that make Rochester an ideal destination. One recent accomplishment was seeing the Rochester Lilac Festival be included in The Weather Channel's list of 10 Places You Have to See in May" as well as helping Rochester be named America's 10th Favorite City by Travel + Leisure.

Raised in Rochester, Rachel attended SUNY Geneseo, where she earned a B.A. in Communication and continued on to the S.I. Newhouse School of Public Communications, Syracuse University for graduate school, where she earned an M.S. in Public Relations.

Rachel is an active member of the Public Relations Society of America, Rochester Chapter, serving on the organization's board of directors, along with volunteering with the Women's Foundation of Genesee Valley and the SUNY Geneseo Regional Alumni committee.

A transcript of this episode is available here: http://destinationontheleft.com/rachel-pulvino/