Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall’s weekly research and analyses to help listeners understand how the advertising business works. 

 We explore how the economy and its major indicators could impact the advertising industry; dig into relevant accounting and finance concepts; and overview ad history. 

In episode 6, Brian and Olivia guide listeners through Madison & Wall’s latest work on capital expenditure data for the media industry. Then, they talk about how the data illuminates which companies are investing in their futures and which are not. (This is particularly relevant in a world where changes driven by AI-based technologies could meaningfully impact the industry.)

The hosts also explain how M&W’s recently published data on the 50 largest advertising sellers in the United States can be evaluated by sector, on a quarterly basis. 

 Brian and Olivia wrap the episode with segments on automotive advertising trends and history, including a discussion of General Motors’ plans to further cut its marketing spend.

 Listen to this episode and future M&W Podcast episodes at https://madisonandwall.com/.

Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at madisonandwall.com. 

To share feedback or questions, learn about becoming a paid subscriber, or discuss advertising opportunities, reach out to Brian at [email protected], or Olivia at [email protected]. Or connect with them on LinkedIn at www.linkedin.com/in/oliviamorley/ and www.linkedin.com/in/brianwieser/. 

Thank you for listening!