Why do humans ignore their limitations to climb Everest, run multiple ultramarathons to their death? Why do people bring food to funerals? What happens when you measure heart rate variability of French bankers during Brexit? This week, James is joined by David Plans, cofounder and CEO at BioBeats, an artificial intelligence company dedicated to understanding and promoting human wellbeing through preventative mental health. David describes himself as a psychology researcher and entrepreneur - his initial doctoral used AI to create adaptive media systems that imitated and queried the nature of human creativity. He’s given papers and performances at SXSW, International Computer Music Conference, the European Conference on Artificial Life, IRCAM, the Darwin Symposium, and the Computer Arts Society in London. David is also currently pursuing a DPhil in cognitive neuroscience at the Social Cognition Lab, University of Oxford, with Geoff Bird.